Since 2014, this prestigious awards ceremony has been celebrating the crème de la crème of prestige and premium packaging, making it one of the most exciting events on GPA’s calendar.
Before joining GPA, the GPA Luxury team (formerly MW Luxury) won some of the event’s top awards. In 2015, they were named Packaging Manufacturer of the Year and in 2017, their oversized compact for Victoria Beckham Collection Daylight Edition came top in the Cosmetics category.
Now, as part of the GPA family, GPA Luxury has been honored with Luxury Packaging Supplier (formerly Packaging Manufacturer of the Year). In addition our company picked up the award for Luxury Seasonal Pack for our Absolut bag.
The judges were full of praise for our team, commenting the following:
"GPA produce beautiful packs that tell stories using texture, imagery and structure. Their attention to detail is excellent and the team are highly experienced technically.
They understand how to convert design agency requests into sensorially exciting packs for consumers."
Of our Absolut bag, which beat out tough competition to win Luxury Seasonal Pack, the LPA judges said:
"A really nice simple and impactful design with good environmental credentials and collectability. Instantly visible as an Absolut brand. This doesn’t look over packaged and enables Absolut to launch a limited edition format in a really cost effective, consumer friendly and environmentally sound way."
If you’ve been following the GPA Global story you’ll know that in 2019 we rebranded and expanded to welcome MW Luxury and Lucas Luxury into the fold. To receive industry recognition at these awards and hear such kind words from the judges is a fantastic way to round off the year – and confirmation that the new and improved GPA family is destined for greatness!
Author: Ivona Baxter
Published: 13 November 2019