A new brand for GPA Global


Beaulieu Vineyard Rarity wine packaging

Beaulieu Vineyard Rarity wine packaging

This premium wine presentation case features an electroplated metal lock and keyhole, and a sumptuous red lining crafted from imitation leather.

Beaulieu Vineyard Rarity wine packaging

About the project

Beaulieu Vineyard is one of the longest continually operating wineries in the Napa Valley. In 2008, over a century on from its founding, the vineyard opened a state-of-the-art new winemaking facility. Five years on, following this successful investment, came a particularly fine vintage, which would go on to be labelled “BV Rarity”.

This exceptional 2013 Cabernet Sauvignon received 99 points from Robert Parker’s Wine Advocate, and is noted for its aromas of blackberry and dark chocolate. Each magnum bottle comes individually numbered, tissue-wrapped, and stored in a premium presentation box custom-manufactured by GPA Global.

The project outcome

The finished pack is comprised of a hinged wooden box with a charred veneer finish. Custom features include plated metal L hinges and an electroplated metal lock and keyhole. The exterior is accented with gold metal decals and a blind engraved logo.

Inside, the bottle is held in an EVA fitment lined with red PU leather.

Continuing the metallic accents, we used hot-stamped gold foil to add the Beaulieu Vineyard branding beside the bottle fitment. In the lid interior, a recess holds two items: a flavor notebook, and a small gold key, which can be used to lock and unlock the case. Only 150 of these special cases will be manufactured and sent out each year.