A new brand for GPA Global


Midleton Very Rare Irish Whiskey

Midleton Very Rare Irish Whiskey

FSC-certified oak, screen-printed leather and premium paper went into this luxury cabinet for Midleton Very Rare Irish Whiskey.

Midleton Very Rare Irish Whiskey

About the project

Midleton Very Rare is a premium blended Irish whiskey that was created in 1984 by two master distillers. Often referred to as the “Pinnacle of Irish Whiskey” this special drink is aged in ex-bourbon American oak barrels, and has been bottled once a year since its first release 35 years ago.

The 2017 Vintage Release is said to have flavour notes of apricot, mango and toffee, and has been widely praised by whiskey connoisseurs. To celebrate its arrival, the GPA Global team were invited to manufacture a bespoke wooden storage case kitted out with premium features.

The project outcome

The finished pack was crafted from FSC-certified oak, in a nod to the ex-bourbon barrels the whiskey is aged in. The sturdy base, which holds the bottle of Midleton Very Rare, is fronted with two wooden doors, which can be easily pulled open using a hidden finger recess at the top.

Inside, the box has been lined with sumptuous FSC-certified paper from Winter & Company. The pack also features areas of screen-printed, embossed and foiled leather. A second “Ashford Castle” version of the case was manufactured that features lining paper matching the wall hangings in Ashford’s great hall.