A new brand for GPA Global

Case study


The Norwegian company Arcus is a leading producer of wines and spirits in the Scandinavian region, famous for being the world’s largest aquavit manufacturer. Recently, we got the opportunity to work with Arcus in tandem with the London design house Stranger & Stranger.

About the project

The project in question was a relaunch of Opland, a premium aquavit range designed to compete with cognac and single malt whiskies overseas. Opland recently celebrated its 150th birthday and has for many years been the favoured aquavit brand for Norwegians. The relaunch incorporates three exciting new bottlings: two varieties of Edel, and one variety of the premium Single Cask. The Edel varieties were matured in either port or madeira casks after spending four years in sherry oak casks; the Single Cask is a limited release of just 400 bottles.

With some fantastic designs in place from our collaborators at Stranger & Stranger, we set about producing three exciting luxury packs to showcase this exciting range. For all three packs we utilised the same construction: a wrapped rigid board body with a tin lid and carton inner fitment. By using a radius edge rigid structure we were able to create a softer feel to the exterior of the pack; the rounded edges align perfectly with the lines of the tin lid.

The project outcome

To differentiate between the Edel and the Single Cask we utilised different wrappings and embellishments. For the Edel we wrapped the packs in white paper embellished with the Opland branding; to differentiate between the port and madeira varieties, we added either a red or a green front label bearing the signature of Ivan Abrahamsen, product developer at Arcus. The Edel packs feature gold-coloured lids with white paper inserts and a board base tray fitment wrapped in metallic paper.

For the Single Cask we wrapped the pack in grey paper embossed with a subtle wood effect. Rose gold detailing was added in the form of a coloured badge detail on the front of the pack, a copper-coloured lid (with a paper insert colour-matched to the wood effect wrapping) and further embellishments on the sides and top. The board base tray fitment in this pack is also wrapped in metallic paper. We are delighted with the finished result, which offers a fresh new take on the classic Opland look.

Our process

Here’s how the GPA team delivers our smart and inventive display and packaging solutions.

  • 01

    Concept to design

    Meet with client to define and discuss needs, and fill out project detail form.

  • 02


    Design package PDQ, pallet, and display configurations if needed. Provide renderings and layout proposals.

  • 03


    All products are manufactured in-house utilizing our full range of materials and equipment.

  • 04


    Work closely with client to understand likes and dislikes. Design team revises renderings until perfect.

  • 05


    Provide production grade prototypes and additional visual aides for promotions and trade shows if needed.

  • 06


    Massive space and labor capabilities in our Chinese and North American premises, ready to go when you are.