GPA Global, in collaboration with Here Design, had the privilege of crafting the exceptional packaging for Glendalough’s Mizunara 7-Year Single Malt Whiskey. Mark Anthony, the esteemed client, approached us with a unique request for a premium rigid box that would embody the essence of this vibrant and delicate whiskey.

With a keen understanding of their vision and a commitment to delivering on time, we embarked on an inspiring journey of collaboration and creativity.

The Project Outcome

We successfully translated Glendalough’s vision into a remarkable packaging solution for their Mizunara 7-Year Single Malt Whiskey.

Using core-dyed PMS matched textured paper in an elegant shade of grey, and luxurious smooth uncoated paper in a rich red for the lid lining, we created a visually striking box. The design accommodated both the 700ml and 750ml versions, with an internal red spacer ensuring a secure fit for the 700ml bottle.

The application of hot foiling techniques with gold, red, and black foils added an opulent touch, while the premium textured paper and embossed, hot foiled Saint Kevin of Glendalough logo on the lid label further elevated the packaging’s presentation.

With a strong commitment to sustainability, all packaging elements, including the box, tissue paper, and labels, were 100% recyclable. The fully branded and reusable shipper cases minimized waste, exemplifying our dedication to sustainable solutions.

In summary, GPA Global and Here Design’s collaboration delivered an exquisite packaging solution that authentically represents Glendalough’s Mizunara 7-Year Single Malt Whiskey. Our attention to detail, craftsmanship, and sustainability culminated in a captivating whiskey experience for discerning consumers.

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Objective: To create a packaging solution that enhances the unboxing experience and aligns with the premium image of the SCUF Gaming brand.

Challenge: The challenge was to design a packaging solution that not only protected the Reflex controller but also offered a unique and memorable unboxing experience. The packaging needed to showcase the controller’s cutting-edge features and reflect the premium quality associated with the SCUF Gaming brand.

Approach: The GPA Asia team took the lead in conceptualizing and executing the packaging solution for the Reflex controller. They focused on combining style and practicality, utilizing their expertise in design and engineering to create a visually appealing and functional packaging design.

Solution: The GPA Asia team crafted a sleek and stylish pack for the Reflex controller. The key element of the design was an angled tray that strategically protected all the buttons of the controller. This tray not only ensured the safety of the product during transit but also provided a visually captivating presentation when the box was opened.

The Project Outcome

Result: The packaging solution created by the GPA Asia team exceeded the expectations of SCUF Gaming. The stylish and sleek appearance of the box immediately communicates the premium quality associated with the Reflex controller and the SCUF brand. The angled tray inside the box showcases the controller in a visually striking manner, highlighting every button and feature of the controller.

Unboxing Experience: The carefully crafted packaging design offers a premium unboxing experience unique to the SCUF brand. Opening the box becomes a moment of excitement and anticipation for gamers. The meticulously designed tray reveals the Reflex controller in all its glory, creating an immersive experience that resonates with consumers and leaves a lasting impression.

Brand Perception: The packaging solution reinforces SCUF Gaming’s position as a forward-thinking industry leader. The attention to detail exhibited in the packaging reflects the brand’s commitment to excellence and delivering top-notch gaming experiences. The memorable unboxing experience enhances the overall brand perception and establishes a stronger emotional connection between SCUF Gaming and its customers.

Conclusion: The collaboration between SCUF Gaming and GPA Global resulted in a packaging solution that successfully enhanced the unboxing experience for the Reflex controller. The project showcases the power of collaboration, innovation, and expertise in creating memorable consumer experiences. GPA Global takes pride in partnering with visionary brands like SCUF Gaming, and this project sets the stage for continued success in revolutionizing the world of gaming through exceptional packaging design.

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Therabody, a leading brand in the wellness industry, partnered with GPA to undergo a packaging transformation journey that prioritized sustainability and enhanced the unboxing experience. The project aimed to develop a packaging solution that embodied Therabody’s brand values while significantly reducing the environmental impact. The project faced key challenges, including striking a balance between quality and sustainability, reducing packaging size and weight without compromising product safety, and mitigating greenhouse gas emissions, fossil fuel usage, and water consumption.

The Project Outcome

Through meticulous redesign and optimization, the Therabody packaging transformation project achieved remarkable outcomes that aligned with the brand’s values and sustainability goals. The project’s results were:

• Packaging Size and Shipping Distance: The packaging redesign successfully reduced packaging size by 52%, leading to a substantial 50% decrease in shipping distance. This achievement translated into significant environmental benefits, saving over one million nautical miles.
• Greenhouse Gas Emissions: The project’s sustainable packaging approach resulted in a remarkable 50% reduction in greenhouse gas emissions. This reduction equates to safeguarding 1,450 acres of forest annually, emphasizing Therabody’s commitment to environmental preservation.
• Fossil Fuel Usage: By optimizing packaging materials and design, the project achieved a nearly 50% reduction in fossil fuel usage. This reduction is equivalent to the energy required to power 2,230 homes for an entire year, showcasing the project’s positive impact on energy conservation.
• Water Consumption: The redesigned packaging achieved a substantial 57% reduction in water consumption. This reduction is equivalent to conserving 108 Olympic swimming pools, highlighting Therabody’s commitment to water conservation.
• Unboxing Experience: The project successfully delivered an exceptional unboxing experience that resonated with Therabody’s customers while maintaining the brand’s high-quality standards. The packaging solution not only embraced sustainability but also created a lasting impression, fostering brand loyalty.

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The talented team at GPA Global was given the opportunity to collaborate with Dutch home and fragrance brand Marie-Stella-Maris, creating a beautiful run of packaging for both their limited-edition Festive and Mother’s Day lines.

Founded in 2011 by former Scotch and Soda owner Patrick Marie Stella Maris Munster, Marie-Stella-Maris has been redefining luxury from day one, with its commitment to environment-conscious production and fixed donation of profits towards sustainable water projects. Inspired by the human right to clean water and sanitation, the company has so far donated more than 1,800,000 euros and helped over 70,000 people to gain access to these basic needs.

We wanted to create luxury packaging that would reflect this ethos, providing an experience for the user both in the aesthetic design of the pack, and the functional experience. It was important that the end result represented and elevated the product inside while adhering to the environmental and social values of Marie-Stella-Maris.

The Project Outcome

The result of this collaboration was two beautifully designed lines of packaging, each perfectly complementing the product it contained, while showcasing the eco and social credentials of Marie-Stella-Maris.

Wanting to keep the packaging as sustainable as possible, we turned first to pioneering paper supplier Velpa, a Dutch company specialising in paper made from recyclable materials.

For this packaging, we used paper from three of their ranges: Denimised, which consists of 50% fibres from recycled jeans, Cocoality, which is crafted from finely ground cocoa bean husks, and Valorise, which owes its origins to the fibres of tomato plants.

We wanted this packaging to function seamlessly while offering an enhanced user experience. Simple rigid fitments were installed to keep the various products in place, and either a lift-off lid or fold-out box design was employed depending on the contents within. The use of soft-touch laminate added to the luxury feel, engaging further senses for a more holistic experience.

For the Mother’s Day line, which included a No. 10 Rock Rose scented Hand and Body Gift Set and a Luxury Fragrance Stick Set, we opted for a plain white background adorned with polka dots in various shades of blush. Inspired by the soft petal-pink hues of confetti, this gave the design a fun and feminine feel, while evoking the floral product within.

When it came to the Festive No. 12 fragrance line, we took a bolder approach, choosing to contrast a soft black laminate background with white ink and a glittering gold-splash design, using premium quality gold foils. This not only added a sense of luxury but also represented the brand’s belief in the golden value of clean water. The foil also perfectly complemented the gold accenting of the products within, which consisted variously of a gold-dipped candle, a fragrance stick and candle Home Gift Set, and a Luxury Fragrance Stick Gift Set.

Using normal ink, we then printed ingredient lists and instructions for use directly onto the packaging, as well as a brand logo and mission statement from Marie-Stella-Maris on the interior.

Like what you see?

Don’t hesitate to contact our team today, to discuss how we can fulfil your packaging needs.

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Beaulieu Vineyard is one of the longest continually operating wineries in the Napa Valley. In 2008, over a century on from its founding, the vineyard opened a state-of-the-art new winemaking facility. Five years on, following this successful investment came a particularly fine vintage, which would go on to be labeled “BV Rarity”.

This exceptional 2013 Cabernet Sauvignon received 99 points from Robert Parker’s Wine Advocate and is noted for its aromas of blackberry and dark chocolate. Each magnum bottle comes individually numbered, tissue-wrapped, and stored in a premium presentation box custom-manufactured by GPA Global.

The project outcome

The finished pack is comprised of a hinged wooden box with a charred veneer finish. Custom features include plated metal L hinges and an electroplated metal lock and keyhole. The exterior is accented with gold metal decals and a blind engraved logo. Inside, the bottle is held in an EVA fitment lined with red PU leather. Continuing the metallic accents, we used hot-stamped gold foil to add the Beaulieu Vineyard branding besides the bottle fitment. In the lid interior, a recess holds two items: a flavor notebook, and a small gold key, which can be used to lock and unlock the case. Only 150 of these special cases will be manufactured and sent out each year.

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Sugarpill is a cosmetics brand that was founded by Amy Doan in 2010. Along with its bold pigments and quirky aesthetic, the brand is also celebrated for its cruelty-free and largely vegan product range. In advance of the brand’s 10th anniversary in 2020, Sugarpill approached GPA Global to request a special makeup container.

The brief was for a reusable clamshell box in the shape of a medicinal capsule – one of the recurring motifs of the Sugarpill brand. Inside would be an array of the brand’s products: loose eyeshadows, liquid lip colors, lip glosses, and a signature eyeshadow palette designed specially to celebrate their 10 years in the industry.

The project outcome

The finished pack has a rigid greyboard structure, measuring 18.25 x 8 x 2 inches, with a concealed paper hinge. We wrapped the exterior in pink paper, which we coated with soft-touch film and embellished with foils and spot UV. The lid is held shut with concealed magnets and lifts smoothly open using a small ribbon attachment on the front.

Inside, the Sugarpill products nestle snugly in an EVA fitment topped with a turquoise card. As with the exterior, we coated the card with soft-touch film and embellished it with spot UV and foils – in this case to border the makeup recesses, and mark out the lettering for the product names. The result is a fun and colorful pack with lasting value as a makeup container.

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Le Bijou is a Swiss hotel chain that offers a unique twist on the standard hotel model. All of their establishments are modern luxury apartments, which combine the round-the-clock service of a hotel with the privacy and comfort of a self-catered space. Recently, the GPA Global team worked with the brand to create the contents and premium packaging for a unique gift set.

Our task was to produce a numbered key chain fob in solid copper and present it within a luxury gift box. The client was keen for the fob and its packaging to convey the spirit of the brand – uncomplicated luxury – and to complement Le Bijou’s existing stationery. This meant our team had to work doubly hard to craft the perfect brief and bring it to life.

The project outcome

This project began with the manufacture of the fob, a sleek copper square with rounded corners. We added the Le Bijou branding to the front and individually numbered the reverse. We also laser-etched a QR code onto the back of each fob – this will link the user to an app the hotel is in the process of creating. The next step was to craft the elegant packaging: a white box that opens to reveal a black fitment holding a complimentary bottle of champagne and a handwritten message from Le Bijou’s CEO.

The larger pack also contains a smaller white box, which splits in half to reveal the fob and two copper keychain attachments, all of which nestle in black fitments. The white paper that we used to wrap the boxes was embellished with gravure emboss to create a subtle textural effect. We also added the Le Bijou branding in copper foil, and a black ribbon attachment to lift open the exterior case. The client deemed this a great success and is poised to expand production in the future.

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In 2019, Estée Lauder teamed up with fashion label Kith to create a custom-made skincare set housed in chic packaging. Now, the brands have teamed up once again to create another prized, limited edition collection: a makeup kit inspired by Estée Lauder’s original packaging and contained in a sleek Kith-branded acrylic case that doubles as a clutch.

The GPA team has worked with both brands in the past, so we were delighted to collaborate with them once again to manufacture the dual-purpose container for this project. The finished case (and its desirable contents) was created in time for International Women’s Day and was sold exclusively at the Kith and Estée Lauder counter inside Selfridges London.

The KITH x Estée Lauder project outcome

This pack’s structure is a simple hinged case constructed from acrylic panels. We printed onto these panels in translucent white. To ensure full coverage, we angle-jointed the acrylic panels at 45%, eliminating any joins, gaps, or ridges. Ultimately, we achieved a perfect, uninterrupted pattern across the case, which means you won’t find an unfinished logo anywhere!

Further external features include the electroplated metal clasp, which is held shut via hidden magnets. Inside, the case contains a white EVA fitment that holds the gold-encased makeup items. Because the pack is designed to double-up as a clutch when the makeup collection is removed, we also made sure to weigh the base down. This means that it can remain upright when opened, even with the makeup and fitment removed.

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At 7,2000 feet Tierra Noble has the highest distillery in the world. The special agaves that go into this celebrated tequila are grown in the mountains of the Sierra del Tigre, in the state of Jalisco, Mexico. The result is a uniquely rich and aromatic flavor profile, which is further heightened by a slow distillation process and maturation in French and American oak barrels.

In recent years the Tierra Noble distillery has enhanced its branding and packaging to better reflect its artisanal approach. They contacted our Mexican team to request new packaging for their Exquisito Extra Añejo tequila that would not only highlight the beautiful details of the bottle, creating an eye-catching display on the shelf but offer an enhanced experience for the end-user.

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The Soref CR Multi-Functional paper tubes are perfect for cannabis or CBD products such as vape pens, disposables, and cartridges.

• Key Features: Paper tube with a CR push-turn locking mechanism or swivel CR cap
• Customization Options: Custom Print, Soft Touch, Spot UV, Foil

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Our Barron CR slider locking boxes are perfect for products such as vape pens, cartridges, and pre-rolls.

• Key Features: Paperboard or rigid sleeve with a sliding tray
• Customization Options: Custom Print, Soft Touch, Spot UV, Emboss/Deboss, Foil
• Additional Options: Die-Cut Finger Notches, Pull Ribbon, Hang Tag

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The Bacardi name is one of the best known and most beloved in the beers and spirits industry. Known around the globe for their white rum, the brand also produces a celebrated dark rum, Carta Negra, which is now available with a unique pack and speaker set.

The project outcome

This cleverly designed pack holds one bottle of Bacardi’s superior black rum and two high quality speakers which can be easily connected to a mobile device via a recess in the back. The container has been crafted with a premium recycled rigid board substructure and is wrapped in double hit four-colour graphic print art paper.

The wrapping is embellished with spot gloss graphic elements and an anti-scratch laminate to protect against wear-and-tear. The pack is held shut with two strong magnets and opens along the diagonal, with the bottle of rum held in one half and the speakers held opposite.

Inside, the Carta Negra nestles against a vivid, patterned red paper lining, and is held tightly in place in vacuum formed top and bottom fitments. The speakers and power pack are held in a specially printed flute platform and face outwards, hidden behind grills which blend perfectly with the pack graphics. To make use of the speakers, the user simply has to connect a mobile using the provided wire, storing their mobile in the recess at the back.

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