In 2019, Estée Lauder teamed up with fashion label Kith to create a custom-made skincare set housed in chic packaging. Now, the brands have teamed up once again to create another prized, limited edition collection: a makeup kit inspired by Estée Lauder’s original packaging and contained in a sleek Kith-branded acrylic case that doubles as a clutch.

The GPA team has worked with both brands in the past, so we were delighted to collaborate with them once again to manufacture the dual-purpose container for this project. The finished case (and its desirable contents) was created in time for International Women’s Day and was sold exclusively at the Kith and Estée Lauder counter inside Selfridges London.

The KITH x Estée Lauder project outcome

This pack’s structure is a simple hinged case constructed from acrylic panels. We printed onto these panels in translucent white. To ensure full coverage, we angle-jointed the acrylic panels at 45%, eliminating any joins, gaps, or ridges. Ultimately, we achieved a perfect, uninterrupted pattern across the case, which means you won’t find an unfinished logo anywhere!

Further external features include the electroplated metal clasp, which is held shut via hidden magnets. Inside, the case contains a white EVA fitment that holds the gold-encased makeup items. Because the pack is designed to double-up as a clutch when the makeup collection is removed, we also made sure to weigh the base down. This means that it can remain upright when opened, even with the makeup and fitment removed.

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The Segal jars were designed with automated loading and ease of operations in mind. From eco-friendly PET with post-consumer recycled materials to premium glass, these jars are sustainable and have inherent advantages to others found in market.

• Key Features: Options for hi-density glass or fully recyclable PET (with PCR materials); Available in Clear, Semi-Translucent (i.e., Amber), and Opaque (i.e., custom PMS)
• Customization Options: Custom Silkscreen Print, Heat Transfer Print, Label, Emboss Lid
• Additional Options: Foam Seal, Pressure-Sensitive Seal, or Induction Heat Seal

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The Soref CR Multi-Functional paper tubes are perfect for cannabis or CBD products such as vape pens, disposables, and cartridges.

• Key Features: Paper tube with a CR push-turn locking mechanism or swivel CR cap
• Customization Options: Custom Print, Soft Touch, Spot UV, Foil

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The project outcome

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About the project

The project outcome

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The Bacardi name is one of the best known and most beloved in the beers and spirits industry. Known around the globe for their white rum, the brand also produces a celebrated dark rum, Carta Negra, which is now available with a unique pack and speaker set.

The project outcome

This cleverly designed pack holds one bottle of Bacardi’s superior black rum and two high quality speakers which can be easily connected to a mobile device via a recess in the back. The container has been crafted with a premium recycled rigid board substructure and is wrapped in double hit four-colour graphic print art paper.

The wrapping is embellished with spot gloss graphic elements and an anti-scratch laminate to protect against wear-and-tear. The pack is held shut with two strong magnets and opens along the diagonal, with the bottle of rum held in one half and the speakers held opposite.

Inside, the Carta Negra nestles against a vivid, patterned red paper lining, and is held tightly in place in vacuum formed top and bottom fitments. The speakers and power pack are held in a specially printed flute platform and face outwards, hidden behind grills which blend perfectly with the pack graphics. To make use of the speakers, the user simply has to connect a mobile using the provided wire, storing their mobile in the recess at the back.

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