Bacardi – Real Music Speaker

About the project

The Bacardi name is one of the best known and most beloved in the beers and spirits industry. Known around the globe for their white rum, the brand also produces a celebrated dark rum, Carta Negra, which is now available with a unique pack and speaker set.

Bacardi Speakers

The project outcome

This cleverly designed pack holds one bottle of Bacardi’s superior black rum and two high quality speakers which can be easily connected to a mobile device via a recess in the back. The container has been crafted with a premium recycled rigid board substructure and is wrapped in double hit four-colour graphic print art paper.

The wrapping is embellished with spot gloss graphic elements and an anti-scratch laminate to protect against wear-and-tear. The pack is held shut with two strong magnets and opens along the diagonal, with the bottle of rum held in one half and the speakers held opposite.

Inside, the Carta Negra nestles against a vivid, patterned red paper lining, and is held tightly in place in vacuum formed top and bottom fitments. The speakers and power pack are held in a specially printed flute platform and face outwards, hidden behind grills which blend perfectly with the pack graphics. To make use of the speakers, the user simply has to connect a mobile using the provided wire, storing their mobile in the recess at the back.

Flexible / Rigid Plastic
Tin / Metal
Rigid Box / Set Top Box

If you, like us, view sustainability as mission-critical, we can help. We were founded on sustainable principles and have a wealth of experience working with renewable and recyclable materials.

We work with industry-leading clients to create award-winning, sustainable packaging solutions and we’d love to hear from you…
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