Presented in a sumptuous box, the Belle Jeanne decanter (in reference to Jeanne Coutanseaux, the sister of founder, Joachim Coutanseaux, and a central figure in the history of the House) is a sensation. Designed as a display object, but also as a transport box, this high-end envelope, symbol of excellence and influence of French luxury, highlights this 5-liter bottle.

The projet outcome

The 100% recycled and recyclable grey board construction, covered with white FSC-certified paper, combines luxury and eco-responsibility. The commitment is also social, as the factory is run entirely by women; also as a new tribute to Jeanne. The paper’s immaculate appearance refers to purity of the eaux-de-vie selected, while the golden hoops recall the hoops of the barrels. Upon opening, the sense of surprise continues with the revelation of a golden interior shimmering with radiant reflections, enveloping La Belle Jeanne like a luminous halo.

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This Armani beauty calendar has all the trappings of the most luxurious hotels. It is an example of the kind of innovative and committed luxury that consumers are looking for: combining elegance, CSR commitments and heritage.

The projet outcome

This beauty advent calendar is in in the Maison’s emblematic red, enhanced by hot-stamped gold details and a luggage carrier motif on the front, whose simplicity is only apparent since the motif must technically continue perfectly between the two flaps. The ingenious interlocking closure system eliminates the need for magnets, while the brand logo is beautifully displayed. Monomaterial and FSC-certified, this calendar is environmentally friendly. It’s also designed to last, thanks to its rigid boxes, and can eventually be reused for other purposes by customers

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GPA Global, in collaboration with Here Design, had the privilege of crafting the exceptional packaging for Glendalough’s Mizunara 7-Year Single Malt Whiskey. Mark Anthony, the esteemed client, approached us with a unique request for a premium rigid box that would embody the essence of this vibrant and delicate whiskey.

With a keen understanding of their vision and a commitment to delivering on time, we embarked on an inspiring journey of collaboration and creativity.

The Project Outcome

We successfully translated Glendalough’s vision into a remarkable packaging solution for their Mizunara 7-Year Single Malt Whiskey.

Using core-dyed PMS matched textured paper in an elegant shade of grey, and luxurious smooth uncoated paper in a rich red for the lid lining, we created a visually striking box. The design accommodated both the 700ml and 750ml versions, with an internal red spacer ensuring a secure fit for the 700ml bottle.

The application of hot foiling techniques with gold, red, and black foils added an opulent touch, while the premium textured paper and embossed, hot foiled Saint Kevin of Glendalough logo on the lid label further elevated the packaging’s presentation.

With a strong commitment to sustainability, all packaging elements, including the box, tissue paper, and labels, were 100% recyclable. The fully branded and reusable shipper cases minimized waste, exemplifying our dedication to sustainable solutions.

In summary, GPA Global and Here Design’s collaboration delivered an exquisite packaging solution that authentically represents Glendalough’s Mizunara 7-Year Single Malt Whiskey. Our attention to detail, craftsmanship, and sustainability culminated in a captivating whiskey experience for discerning consumers.

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Objective: To create a packaging solution that enhances the unboxing experience and aligns with the premium image of the SCUF Gaming brand.

Challenge: The challenge was to design a packaging solution that not only protected the Reflex controller but also offered a unique and memorable unboxing experience. The packaging needed to showcase the controller’s cutting-edge features and reflect the premium quality associated with the SCUF Gaming brand.

Approach: The GPA Asia team took the lead in conceptualizing and executing the packaging solution for the Reflex controller. They focused on combining style and practicality, utilizing their expertise in design and engineering to create a visually appealing and functional packaging design.

Solution: The GPA Asia team crafted a sleek and stylish pack for the Reflex controller. The key element of the design was an angled tray that strategically protected all the buttons of the controller. This tray not only ensured the safety of the product during transit but also provided a visually captivating presentation when the box was opened.

The Project Outcome

Result: The packaging solution created by the GPA Asia team exceeded the expectations of SCUF Gaming. The stylish and sleek appearance of the box immediately communicates the premium quality associated with the Reflex controller and the SCUF brand. The angled tray inside the box showcases the controller in a visually striking manner, highlighting every button and feature of the controller.

Unboxing Experience: The carefully crafted packaging design offers a premium unboxing experience unique to the SCUF brand. Opening the box becomes a moment of excitement and anticipation for gamers. The meticulously designed tray reveals the Reflex controller in all its glory, creating an immersive experience that resonates with consumers and leaves a lasting impression.

Brand Perception: The packaging solution reinforces SCUF Gaming’s position as a forward-thinking industry leader. The attention to detail exhibited in the packaging reflects the brand’s commitment to excellence and delivering top-notch gaming experiences. The memorable unboxing experience enhances the overall brand perception and establishes a stronger emotional connection between SCUF Gaming and its customers.

Conclusion: The collaboration between SCUF Gaming and GPA Global resulted in a packaging solution that successfully enhanced the unboxing experience for the Reflex controller. The project showcases the power of collaboration, innovation, and expertise in creating memorable consumer experiences. GPA Global takes pride in partnering with visionary brands like SCUF Gaming, and this project sets the stage for continued success in revolutionizing the world of gaming through exceptional packaging design.

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Therabody, a leading brand in the wellness industry, partnered with GPA to undergo a packaging transformation journey that prioritized sustainability and enhanced the unboxing experience. The project aimed to develop a packaging solution that embodied Therabody’s brand values while significantly reducing the environmental impact. The project faced key challenges, including striking a balance between quality and sustainability, reducing packaging size and weight without compromising product safety, and mitigating greenhouse gas emissions, fossil fuel usage, and water consumption.

The Project Outcome

Through meticulous redesign and optimization, the Therabody packaging transformation project achieved remarkable outcomes that aligned with the brand’s values and sustainability goals. The project’s results were:

• Packaging Size and Shipping Distance: The packaging redesign successfully reduced packaging size by 52%, leading to a substantial 50% decrease in shipping distance. This achievement translated into significant environmental benefits, saving over one million nautical miles.
• Greenhouse Gas Emissions: The project’s sustainable packaging approach resulted in a remarkable 50% reduction in greenhouse gas emissions. This reduction equates to safeguarding 1,450 acres of forest annually, emphasizing Therabody’s commitment to environmental preservation.
• Fossil Fuel Usage: By optimizing packaging materials and design, the project achieved a nearly 50% reduction in fossil fuel usage. This reduction is equivalent to the energy required to power 2,230 homes for an entire year, showcasing the project’s positive impact on energy conservation.
• Water Consumption: The redesigned packaging achieved a substantial 57% reduction in water consumption. This reduction is equivalent to conserving 108 Olympic swimming pools, highlighting Therabody’s commitment to water conservation.
• Unboxing Experience: The project successfully delivered an exceptional unboxing experience that resonated with Therabody’s customers while maintaining the brand’s high-quality standards. The packaging solution not only embraced sustainability but also created a lasting impression, fostering brand loyalty.

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