We worked from a fantastic brief by Pond Design to manufacture this simple, functional four-bottle pack. Soy ink and kraft paper were used to ensure recyclability.
Our subsidiary company, Lucas Luxury, teamed up with Pond Design to redefine the Jameson packaging
This family pack was designed to hold four 50 ml miniatures of Jameson’s most popular whiskies: Caskmates, Black Barrel, Crested, and their standard Irish Whiskey. Aside from holding the bottles securely and displaying their labels clearly, there was one key goal: to make the pack environmentally friendly.
The finished pack was constructed from three eco-friendly materials: rigid greyboard, kraft paper, and one-colour soy ink. Greyboard is made from 100% recycled material, while kraft paper is unbleached, easy to recycle, and biodegradable. Using soy ink, meanwhile, makes it easier to recycle the paper it is printed on.
We constructed the rectangular frame for the pack out of greyboard, then wrapped it in kraft paper. Each bottle sits in its own shallow recess, with the top held in