GPA / PACKAGING

Roe & Co

About the project

To celebrate its arrival on the mixology scene, Diageo wanted to produce a limited edition wooden cocktail case. Crafted from bamboo, this hand-finished box boasts a strikingly raw and simple exterior, offset cleverly by the bold green border and etched Roe & Co logo. The front panel slides out smoothly to reveal the Roe & Co bottle and has been cleverly designed to double as a cocktail preparation board. The natural antiseptic properties of the bamboo make it ideal for food preparation – whether you’re slicing

limes or piercing that perfect green olive. Inside, the whiskey is held tightly in a black EVA foam fitment; remove the front panel, and the Roe & Co bottle is effectively framed by that striking green border on the exterior of the case. Incidentally, that green is known as “verdigris” and was inspired by the oxidized copper roof of the iconic St Patrick’s Tower, part of Dublin’s Roe Distillery.

Wood