About the project
Sugarpill is a cosmetics brand that was founded by Amy Doan in 2010. Along with its bold pigments and quirky aesthetic, the brand is also celebrated for its cruelty-free and largely vegan product range. In advance of the brand’s 10th anniversary in 2020, Sugarpill approached GPA Global to request a special makeup container.
The brief was for a reusable clamshell box in the shape of a medicinal capsule – one of the recurring motifs of the Sugarpill brand. Inside would be an array of the brand’s products: loose eyeshadows, liquid lip colors, lip glosses, and a signature eyeshadow palette designed specially to celebrate their 10 years in the industry.
The project outcome
The finished pack has a rigid greyboard structure, measuring 18.25 x 8 x 2 inches, with a concealed paper hinge. We wrapped the exterior in pink paper, which we coated with soft-touch film and embellished with foils and spot UV. The lid is held shut with concealed magnets and lifts smoothly open using a small ribbon attachment on the front.
Inside, the Sugarpill products nestle snugly in an EVA fitment topped with a turquoise card. As with the exterior, we coated the card with soft-touch film and embellished it with spot UV and foils – in this case to border the makeup recesses, and mark out the lettering for the product names. The result is a fun and colorful pack with lasting value as a makeup container.
