The project in question was a relaunch of Opland, a premium aquavit range designed to compete with cognac and single malt whiskies overseas. Opland recently celebrated its 150th birthday and has for many years been the favored aquavit brand for Norwegians. The relaunch incorporates three exciting new bottlings: two varieties of Edel, and one variety of the premium Single Cask. The Edel varieties were matured in either port or Madeira casks after spending four years in sherry oak casks; the Single Cask is a limited release of just 400 bottles.

With some fantastic designs in place from our collaborators at Stranger & Stranger, we set about producing three exciting luxury packs to showcase this exciting range. For all three packs, we utilized the same construction: a wrapped rigid board body with a tin lid and carton inner fitment. By using a radius edge rigid structure we were able to create a softer feel to the exterior of the pack; the rounded edges align perfectly with the lines of the tin lid.

The project outcome

To differentiate between the Edel and the Single Cask we utilized different wrappings and embellishments. For the Edel we wrapped the packs in white paper embellished with the Opland branding; to differentiate between the port and Madeira varieties, we added either a red or a green front label bearing the signature of Ivan Abrahamsen, product developer at Arcus. The Edel packs feature gold-colored lids with white paper inserts and a board base tray fitment wrapped in metallic paper.

For the Single Cask, we wrapped the pack in grey paper embossed with a subtle wood effect. Rose gold detailing was added in the form of a colored badge detail on the front of the pack, a copper-colored lid (with a paper insert color-matched to the wood effect wrapping), and further embellishments on the sides and top. The board base tray fitment in this pack is also wrapped in metallic paper. We are delighted with the finished result, which offers a fresh new take on the classic Opland look.

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Beaulieu Vineyard is one of the longest continually operating wineries in the Napa Valley. In 2008, over a century on from its founding, the vineyard opened a state-of-the-art new winemaking facility. Five years on, following this successful investment came a particularly fine vintage, which would go on to be labeled “BV Rarity”.

This exceptional 2013 Cabernet Sauvignon received 99 points from Robert Parker’s Wine Advocate and is noted for its aromas of blackberry and dark chocolate. Each magnum bottle comes individually numbered, tissue-wrapped, and stored in a premium presentation box custom-manufactured by GPA Global.

The project outcome

The finished pack is comprised of a hinged wooden box with a charred veneer finish. Custom features include plated metal L hinges and an electroplated metal lock and keyhole. The exterior is accented with gold metal decals and a blind engraved logo. Inside, the bottle is held in an EVA fitment lined with red PU leather. Continuing the metallic accents, we used hot-stamped gold foil to add the Beaulieu Vineyard branding besides the bottle fitment. In the lid interior, a recess holds two items: a flavor notebook, and a small gold key, which can be used to lock and unlock the case. Only 150 of these special cases will be manufactured and sent out each year.

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Sugarpill is a cosmetics brand that was founded by Amy Doan in 2010. Along with its bold pigments and quirky aesthetic, the brand is also celebrated for its cruelty-free and largely vegan product range. In advance of the brand’s 10th anniversary in 2020, Sugarpill approached GPA Global to request a special makeup container.

The brief was for a reusable clamshell box in the shape of a medicinal capsule – one of the recurring motifs of the Sugarpill brand. Inside would be an array of the brand’s products: loose eyeshadows, liquid lip colors, lip glosses, and a signature eyeshadow palette designed specially to celebrate their 10 years in the industry.

The project outcome

The finished pack has a rigid greyboard structure, measuring 18.25 x 8 x 2 inches, with a concealed paper hinge. We wrapped the exterior in pink paper, which we coated with soft-touch film and embellished with foils and spot UV. The lid is held shut with concealed magnets and lifts smoothly open using a small ribbon attachment on the front.

Inside, the Sugarpill products nestle snugly in an EVA fitment topped with a turquoise card. As with the exterior, we coated the card with soft-touch film and embellished it with spot UV and foils – in this case to border the makeup recesses, and mark out the lettering for the product names. The result is a fun and colorful pack with lasting value as a makeup container.

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In 2019, Estée Lauder teamed up with fashion label Kith to create a custom-made skincare set housed in chic packaging. Now, the brands have teamed up once again to create another prized, limited edition collection: a makeup kit inspired by Estée Lauder’s original packaging and contained in a sleek Kith-branded acrylic case that doubles as a clutch.

The GPA team has worked with both brands in the past, so we were delighted to collaborate with them once again to manufacture the dual-purpose container for this project. The finished case (and its desirable contents) was created in time for International Women’s Day and was sold exclusively at the Kith and Estée Lauder counter inside Selfridges London.

The KITH x Estée Lauder project outcome

This pack’s structure is a simple hinged case constructed from acrylic panels. We printed onto these panels in translucent white. To ensure full coverage, we angle-jointed the acrylic panels at 45%, eliminating any joins, gaps, or ridges. Ultimately, we achieved a perfect, uninterrupted pattern across the case, which means you won’t find an unfinished logo anywhere!

Further external features include the electroplated metal clasp, which is held shut via hidden magnets. Inside, the case contains a white EVA fitment that holds the gold-encased makeup items. Because the pack is designed to double-up as a clutch when the makeup collection is removed, we also made sure to weigh the base down. This means that it can remain upright when opened, even with the makeup and fitment removed.

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Between 2016 and 2018 Ardgowan distillery was involved in an unusual project involving polar explorer Robert Swan and his son Barney. The founding members of Ardgowan helped Swan to develop a zero-carbon device that he could use to melt snow and create drinking water during his trek, without impacting the surrounding environment.

In return, Swan carried a bottle of aged Ardgowan single malt with him on his journey. When he got back this well-traveled whisky was combined with other malts to create a commemorative blend named Expedition. Only 600 bottles of this exceptional whisky exist – one for each mile that Swan and his son walked to reach the South Pole.

The project outcome

When creating this special pack, designed by Clickworks, the GPA team’s aim was to try and evoke some of the excitement and adventure of the Swans’ polar expedition. The bottle itself is coated in metallic quartz to resemble an explorer’s flask, while the elegant oak holding case features recessed panels designed to evoke the look and feel of a packing crate. We laser etched and screen-printed onto the hinged oak box and created an embossed leather neck-tag embellished with metal studs and a silhouette of Antarctica. Inside the case, the bottle is held on a removable wooden plinth. On the interior of the door, the story of the Ardgowan Expedition has been etched into the wood – a reminder of the exceptional nature of this packaging project.

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At 7,2000 feet Tierra Noble has the highest distillery in the world. The special agaves that go into this celebrated tequila are grown in the mountains of the Sierra del Tigre, in the state of Jalisco, Mexico. The result is a uniquely rich and aromatic flavor profile, which is further heightened by a slow distillation process and maturation in French and American oak barrels.

In recent years the Tierra Noble distillery has enhanced its branding and packaging to better reflect its artisanal approach. They contacted our Mexican team to request new packaging for their Exquisito Extra Añejo tequila that would not only highlight the beautiful details of the bottle, creating an eye-catching display on the shelf but offer an enhanced experience for the end-user.

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Any whisky connoisseur worth their salt will know that many of the most in-demand single malts of recent years have come from so-called “ghost” distilleries – those which closed their doors years ago, but live on through remaining stock. Ladyburn is no exception to that rule.

Opened in Girvan by William Grant & Sons in 1966, Ladyburn only operated for nine years before it was completely dismantled. The very few Casks remaining when the distillery closed in 1975 were left to mature on site at Girvan, on the West Coast of Scotland, and in 2021 Malt Master Brian Kinsman selected a single exceptional cask to be released as Ladyburn 1966 Edition One Collection.

Inspired by the period of cultural change in the 1960s London, this special whisky comes housed in hand numbered bottles, bearing one of 11 rarely seen images taken by pioneering photographer David Bailey. The whisky itself has been aged for 54 years in single sherry butts, and swirls with the flavours of dried fruit, spice and oak.

The project outcome

To do justice to this special whisky and its must-have bottle, William Grant approached our team to request a bespoke white presentation case. Inspired by the sleek lines of classic 60s design and created with the same rigour as a piece of handcrafted furniture, this wooden case transcends the norms to reach new heights of luxury.

The pack is composed of sustainable subframe, spray-finished in alabaster-textured, UV-resistant paint and screen-printed with subtle text. Additional features include Brusso hinges and hidden magnets which keep the door securely closed.

Inside, the whisky is held in a leather-lined fitment, and easily released with a leather pull tab. The door holds a leather panel, debossed with text that tells the story behind this exceptional release. By pulling on a discreet tab, the user can lift the panel to reveal a concealed leather folio, which has been beautifully debossed and fitted with printed sheets detailing the story the Ladyburn distillery and offering further information on the artistic collaboration and the selected photographs.

Contact GPA Global for more information about our luxury alcohol packaging design and manufacturing.

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This eco-friendly carry case contains a bottle of whiskey and two tumblers. The clever design allowed us to construct the pack

About the project

The project outcome

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For beauty brands, launching a new product range is all about connecting with influencers. In addition to traditional advertising, modern companies wanting to stay relevant in an increasingly competitive market need to find ways to reach out to beauty bloggers with large social media followings. As we’ve discovered in recent years, a limited edition influencer kit is usually the best way to do that.

Recently we were approached by Coty to create a unique mailer for a newly developed Rimmel lipstick range. The brief specified a black acrylic case with a sliding lid that would store up to 12 of the lipsticks from the new range. We were asked to manufacture 680 of these mailers, which would then be sent out to a select range of beauty influencers in advance of the launch.

The project outcome

The finished case is constructed from black Perspex and features matt red branding. The lid – a piece of flat, glossy Perspex – is held in place with hidden magnets, but slides out easily to reveal the pack’s desirable contents. Inside sits a row of Rimmel’s Lasting Finish Extreme Lipsticks, nestling on a sponge foam base. The lipsticks can be slipped out one by one using the black ribbon attachment which runs along the base.

In creating this kit we had to overcome two hurdles: making the case appropriate for different markets, and ensuring an immaculate finish on the Perspex. As some markets were only releasing eight to 10 lipsticks (rather than the full 12) we had to design a foam spacer that would fill up the vacant space. The second problem we solved by supplying packers with cotton gloves, allowing them to polish each case and package it free of grease and dirt.

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We teamed up with famed Speyside distillery The Singleton to manufacture some premium packs for the 21-Year-Old and 25-Year-Old single malts from their Trinity Cask Harmony release.

These special whiskies have undergone maturation in three different casks – European oak, refill ex-bourbon and American oak – and been aged for longer than two decades to achieve an exceptional flavour profile.

The project outcome

For both cases our team used almost identical construction and materials. The structure is rigid board and has an outer wrap of premium, core-dyed teal paper. The front flap is embellished with gold and white foil, and was constructed with paper hinges allowing it to wrap around the side of the pack. On the side, a split line offers a glimpse at the wood veneer frame within.

Wrapping around the entire pack are contour lines, while the reverse holds a white foil logo and text telling the story of Trinity Cask Harmony release. The flap is held closed with a hidden magnet but can be smoothly pulled open using a discreet ribbon attachment.

Inside, the whisky is held securely between two fitments, which have been wrapped in teal paper. Bordering the whisky is a wood veneer frame with carefully mitred corners. On one side, the frame is etched with the words “Trinity Cask Harmony”.

The pack is designed so that the front flap can fold backwards and be secured in place with hidden magnets, leaving the case open to display the bottle.

Slight differences between the two packs include the colour of the contour lines – gold for the 25-Year-Old, a contrasting lighter blue and gold the 21-Year-Old – as well as the colour of the ribbon attachment. A last, luxury detail is that for the 25-Year-Old, the etched text on the wooden frame is infilled with gold.

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