It’s been a busy year for GPA Global. In recent months we’ve brought another company – Dot Graphics – into the family and overhauled our branding.
Now, we have more exciting news: eight of our luxury packs have been shortlisted for the Luxury Packaging Awards 2019. In addition, our luxury arm, GPA Luxury, has also been nominated for Luxury Packaging Supplier of 2019!
This annual awards show is one of the most important and prestigious in the packaging calendar. It celebrates the absolute best in premium packaging, and awards designers and manufacturers in a host of exciting categories.
The shortlisted packs
For the category of Special Edition Pack (
We also have two packs nominated in the category of Luxury Seasonal Pack, one of which is our Absolut bag. We crafted a premium paper container with a silicone tie that can be worn as a bracelet. Each bag is printed with a design inspired by one of seven cities, including Brisbane and Dubai, and is ideal for seasonal events such as Chinese New Year and Christmas. The second pack in this category is our Bee Book, which features gorgeous gold foiling and intricate illustrations. Each book also comes with a piece of seed paper to allow the owner to plant their own wildflowers!
In the category of Luxury Resource Efficient Pack is our biodegradable pack for Jameson, which carries a bottle of whiskey and two tumblers. Manufactured from kraft paper, recycled pulp, and soy ink this pack illustrates a sustainable alternative to standard luxury packs. Designed as a carry case, it’s ideal for festivals and garden parties.
Two of our beauty packs have also been shortlisted: La Mer Crème of Mystery, within the category of Luxury Cosmetics/Personal Pack, and Rimmel Wonder’Luxe Volume Mascara, within the category of Special Edition Pack (Other Goods). Our La Mer pack boasts a number of luxury features including a hidden speaker, while our Rimmel pack is a rose gold influencer kit that houses a removable mirror.
The final pack shortlisted for a Luxury Packaging Award is still under wraps, although we can tell you it’s been nominated as a Special Edition Pack. Stay tuned to find out more.
The awards ceremony
This year, the Luxury Packaging Awards are being held at the Grosvenor House Hotel in London, with the results being announced on Thursday 7th November.
Keep an eye on our social media for more updates and to find out if any of our packs have bagged the top spot!
Author: Ivona Baxter
Published: 20 August 2019