The Era of Intelligent Packaging: Part 2

In our rapidly evolving world, a new generation of consumers is demanding more immersive and engaging experiences. Augmented reality adoption is on the rise, with nearly 75% of the global population and almost all smartphone users expected to be frequent AR users by 2025. In response to this growing trend, packaging innovation has taken a quantum leap forward, reshaping the way we think about product packaging.


In a world where traditional packaging limitations have held back the full potential of product marketing, a solution has emerged to transform the game. Meet Immertia, a pioneering leader in the realm of Augmented Reality (AR) in packaging. Immertia’s groundbreaking platform, Displai, shatters these limitations by seamlessly integrating augmented reality with packaging, resulting in unforgettable brand experiences that deeply resonate with consumers.


Augmented Reality Unleashed:

Augmented reality (AR) is no longer a novelty; it’s a powerful tool that bridges the physical and digital worlds. As consumers increasingly seek unique, interactive experiences, Immertia and Displai offer businesses the perfect platform to provide just that. These technologies enable product packaging to become a canvas for creativity, transforming it into a gateway to immersive brand encounters.


Immertia: Elevating the Game:

Immertia simplifies the process of implementing AR and offers key features like enhanced engagement, an improved customer experience, differentiation from competitors, and valuable user insights. Immertia caters to a variety of industries, including product packaging, the alcohol industry, and wineries. It’s user-friendly, offering a mobile app for consumers to access AR experiences and a browser-based platform for businesses to manage their content.


Displai: Where Magic Happens:

Displai seamlessly integrates AR into regular products, creating captivating and interactive brand experiences. With its intuitive web platform, businesses can easily manage and customize augmented reality content. The possibilities are limitless, from brand storytelling to activation campaigns, promotions, and marketing integration. Displai ensures your product stands out, providing multilayered, immersive brand experiences with just a simple touch on consumers’ smartphones.



A Powerful Integration:

The collaboration between Displai and Immertia provides a powerful synergy that changes the way we perceive packaging. By combining the captivating visual displays of Displai with Immertia’s ability to enhance customer experiences and provide insights, businesses can create unforgettable connections with consumers. This powerful integration caters to a wide range of use cases, from product packaging to in-store displays, trade shows, and more.


Immersive Use Cases:

Imagine a world where your favourite cereal box transforms into an interactive game for your morning entertainment or a wine label transports you to the vineyards of Tuscany. These are the possibilities that Displai and Immertia bring to life:

  • Product Packaging: Your product’s packaging becomes a portal to a world of information, engagement, and storytelling. Consumers can simply point their smartphones at the package, and the brand’s story unfolds before their eyes.
  • Print Materials: Print materials like brochures, catalogues, and posters can come alive with interactive elements, providing a dynamic and engaging experience.
  • In-Store Displays and Signage: Retail stores can use augmented reality signage to guide customers through the store, offer discounts, or even provide information about products right on the shelves.
  • Trade Shows and Events: Augmented reality adds a whole new dimension to trade shows and events. Booths can showcase products with interactive demos, and attendees can unlock exclusive content.


GPA Global Partners with Immertia:

As a leader in the world of packaging innovation, we have recognized the transformative potential of Immertia and Displai. The integration of Displai and Immertia technology is set to disrupt the packaging industry, aligning with the preferences of a new generation of consumers. Augmented reality adoption is on the rise, and these technologies offer businesses the opportunity to provide unique and memorable experiences.

In a world where innovation knows no bounds, Immertia and Displai stand as a testament to the limitless potential of packaging. They don’t require special print packaging, QR codes, or technical expertise, making them accessible to all. The future of product packaging is now, and the possibilities are endless.

For inquiries about integrating AR into your packaging solution, contact Mike Marcinkowski, our head of R&D and Material Science, at

18 October 2023
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